WHY YOUTUBE CALLS TELEVISION ITS 'FASTEST-GROWING SCREEN'
HBO made its first episode of the big-budget series 'House of Dragons', available on YouTube for free!
YouTube's growth is undeniable. In January, people watched more than 700 million hours of YouTube on smart tvs!
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The question for a lot of businesses is how can I utilise this attention for my business.
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YouTube needs to be thought of as an entertainment and education platform. 95% of teens use the platform and these may very well be your customer/become your customer. A popular way brands are utilising YouTube is by creating 'behind the scenes' videos. Somewhat similar to 'reality TV', this gives your customer/potential customers an insight into your business and how it's run. If you charge a premium, show the customer exactly why it's a premium and the amount of work that goes into producing your product/running your service.
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A great example of this is Fallow in London. Their YouTube channel gives customers an insight into what goes on behind the scenes; from where they source their produce from, all the way to how they prep and serve their dishes.
All video content can be multipurpose. A longer 10 minute video for YouTube can be broken down into 10, 1 minute videos for Instagram, LinkedIn etc. The can then be further broken down into 20 seconds clips for Reels & Tik Tok.
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If you would like to start getting video content shot for your brand but are unsure where to start. Simply drop us a message and we can bounce ideas together.
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