Instagram’s 2025 Grid Format Update: What You NEED to Know and what to action now!
Understanding the Changes: Old vs. New Formats
Previously, Instagram primarily used the square 1:1 ratio for grid posts, with a standard resolution of 1080 x 1080 pixels. While vertical content such as Stories and Reels were widely used in other areas of the platform, the grid remained square.
With the latest update, Instagram now supports portrait posts with a 4:5 aspect ratio within the grid. Here is a comparison of the changes:
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Previous Format: 1080 x 1080 pixels (1:1 ratio)
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New Format: 1080 x 1350 pixels (4:5 ratio)
This update allows portrait posts to occupy more vertical space, making them more prominent and visually engaging than traditional square posts.
Why This Update Matters
The impact of Instagram updating its grid from square to vertical goes beyond aesthetics; it directly influences visibility, engagement, and brand relevance:
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Enhanced Visibility: Taller posts take up more screen space, increasing the chances of catching a user’s attention and driving higher engagement.
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Fresh, Modern Look: Portrait posts offer a contemporary feel, making older square posts seem less dynamic.
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Improved Storytelling: The increased vertical space provides more room for creativity, whether displaying products, presenting infographics, or designing carousels.
For businesses, adapting to this update is not just an opportunity but a necessity to stay relevant in the evolving social media landscape.
Actions You Can Take Now
For those managing their own Instagram presence, here’s how you can prepare for the transition:
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Adjust Your Content: Start creating posts in the 1080 x 1350 (4:5) format to make full use of the update.
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Prioritize Quality: Use the additional space to enhance visual appeal and ensure your content stands out.
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Try New Formats: Experiment with carousels, infographics, and other storytelling methods that benefit from the taller layout.
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Review Your Grid: While square posts remain visible, gradually incorporating portrait posts will help keep your feed looking fresh and modern.
By embracing these changes now, you can stay ahead of the competition and continue to captivate your audience with visually appealing content.
